Blog, Stats, Facts & Research, Writing Instruments
With the prevalence of technology in all facets of daily life, from school to work to recreation, very little communication is done via hand-written correspondence. Notes are transcribed on tablets,...
In the arsenal of tools at a marketer’s disposal, few can be as effective at building brand awareness, generating interest, and converting new customers and business partners as trade shows....
A time-tested tradition, promotional products remain an indispensable element to any marketing mix, even in today’s highly digital landscape. And rather than being supplementary to a tech-forward strategy, promotional products...
Despite the surge in (effective) marketing strategies like geo-mapping and SEO optimization, apartment marketers still find the tried-and-true methods of prospect targeting are serving them in good stead. More traditional...
Events are a great way to promote your brand or business to potential customers and partners. If your event doesn’t include promotional products as part of the overall experience, you’re...
The Oscars just bowed this past Sunday, and there was plenty of glitz, glamour, winners, and even more runners-up. But when all was said and done, the real prize went...
Blog, Marketing & Branding, Stats, Facts & Research
The generational landscape has shifted, and marketers must adapt their techniques in step. Millennials have outpaced Baby Boomers in population numbers, with 75.4 million Millennials exerting their buying power on...
Blog, Marketing & Branding, Stats, Facts & Research
Consumers have a lot of choices these days. Thanks to the Internet, they’re exposed to more brands than ever before. As we’ve seen, one way to differentiate from the competition...
When you think of a brand, you often think of its logo, catchphrase, or mascot. But did you know that the color of a branding message is just as important...
Employees aren’t just employees: they’re ambassadors for your brand, and they can (and should) be representing it every day. It’s always a good time to encourage team spirit and brand...
